Shaping Your Personal Brand in #GameDev

KNOW YOUR BRAND ON THE FLOOR AND WORK IT

I place a lot of value value in understanding what I call “my brand on the floor”, which loosely translates to “how my team and my studio sees me”.

  • I work hard and you can count on me
  • I treat my teammates well
  • I push for quality and I know how to get there

CELEBRATE SUCCESS AND SHARING EXCITEMENT

This one sounds so easy, but this is the hardest thing for me to do. My brand has a bit of “guy who never looks excited” in it, and I don’t love that. (I have a touch of Asperger's.) Making my face excited without alcohol is difficult for me… But it’s super-important to celebrate wins, and your brand will suffer if you do not.

BE POSITIVE ALWAYS ESPECIALLY WHEN IT’S HARD

… because let’s be real: it IS hard!

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Geoff Ellenor

Geoff Ellenor

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Game Director, WB Games Montréal. Video game nerd. Designer. Tech head. Views expressed here are my own.